What Is Website Retargeting?

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Author: Artie
Published: 9 Jan 2022

Mailchimp - A tool for integrated campaigns

They need to feel like they know you before buying your product or service. A good marketing rule of thumb is to make sure your message is heard at least 7 times. Retargeting allows you to reach an audience that already has an interest in your products.

You need more than one marketing channel to make sure your customers are not left out. Combining retargeting with other advertising can help you sell more stuff. You can use all the tools in Mailchimp to create integrated campaigns.

What is retargeting?

It is possible that a deeper definition and exploration is needed in order to fully understand what retarget means. Retargeting ads are what they are. Let us see its definition in its simplest form.

Retargeting: A Sequence Approach to Online Marketing

Retargeting is the strategy of serving advertisements to customers on external websites based on their browsing history on the firm's website. It's a great way to get customers to revisit your website. Retargeting is an online marketing strategy that involves serving ads to a customer on a social media or other external website that are related to the information the customer viewed earlier on the firm's own website.

When you design your campaign, you should identify the call to action and then develop a sequence to lead prospects to your goal. You can create a sequence that is simple to use, or a sequence that is comprehensive, such as an entire sales funnel or multi-step sequence that ends in a purchase. If you have an online presence and get organic or paid traffic to your web properties, you should consider retargeting your visitors who leave your website without taking the actions you wanted them to take on the first visit.

Retargeting is a cookie-based advertising technology that allows you to follow your website traffic as it moves from one website to another, unlike traditional banner advertisements which are static.

Remarketing Ads: A List-Based Approach to Targeting Visitors

The terms are often used in different ways. The words refer to the design of ads that are directed towards people who have visited your website before. Retargeting allows businesses to use information from previous website visitors to design targeted ads.

The concept behind remarketing is very simple. Cookies are placed on the browsers of website visitors. You can set specific criteria for visitors before you add them to your list.

You can set the criteria to be dependent on how long a visitor is on the website or on specific webpages. The sales team needs to be retargeting in order to convert. Depending on where the sales cycle is, Remarketing ads can be designed for specific audiences.

The connection that prospects have with your brand can help you establish separate lists. Products and pricing information can be used to target prospects who are closer to making a purchase. Those early in the buying cycle can be targeted with a general brand product information.

When the campaign addresses the specific pain points of your customers, it leads to a higher return on investment for your marketing campaigns. Conversion rates, increase in website traffic, and generation of leads can be tracked to see if your initiatives are successful. The list-based approach allows you to use email addresses in targeting ads.

Retargeting Search Ad Campaigns

If a user leaves your site without making a purchase, you can use a retargeting campaign to target them with new offers. Maybe free shipping or a % off could be enough to bring them back to the store. You can use the RLSA feature to tailor your search ad campaign to your target audience.

You can target people who have already visited or searched your site, and prompt them to click through to what they have previously browsed or towards a new product. The type of product or service can affect how long a customer is interested in. It can be much easier to find clothing than to buy a house.

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