What Is Email Validation?


Author: Lisa
Published: 7 Jan 2022

Why Do Email Addresses Degrade?

Digital marketers rely on collected email addresses. Why? Email is the most profitable channel for marketers, generating $38 for every $1 spent.

The problem is that the addresses on the lists degrade at a rate of 22 percent a year. 100,000 valid addresses are guaranteed to become less than 80,000 valid addresses within a year. Most experienced marketers use such services, but they are open to anyone who is using email marketing to raise awareness of a certain issue, or announce an important update.

Validating Emails Before Sending

It's important to know that email marketing success is dependent on the validation of emails. Without a clean email list, you can't keep up with the email sending. Validate emails before sending them.

Abstract: An Integrated Framework for Automatic Verification of Disposable Email Addresses

It is necessary to differentiate the terms validation and verify to perform a more advanced validation. Verify is making sure that the email address is the same as the mailbox on the server. The service is fast and can be queried.

The email address format, domain configuration, and presence of an SMTP server are checked by abstract. It is a good thing to know if the email address is disposable, as it will detect if the email address is provided by a disposable email service. The suite ofAPI's built by Abstract are designed to save you time.

Validation of an Email Marketing Program

Maintaining a good relationship with internet service providers is a challenge. It is difficult to deliver mail to the inbox and earn a high rate of delivery. The ratio of complaints to sent emails is called the smal complaint rate.

It is more difficult to get your email to the inbox if you have a high complaint rate. The goal of any email marketing program is to have a low complaint rate. Ensuring the complaint rate remains low is achieved by validation.

Using firewall to protect against data leakage

On the other hand, when you use a computer applicatione device, you have control over the address lists. The probability of data leaking is very low, but the firewall can protect against this.

Voila Norbert: Validation of B2B Databases

Voila Norbert will run your criteriagainst its robust B2B email databases, so you can run searches in a number of different ways. It claims to have a 98 percent success rate in email validation.

Why do people open emails on mobile devices?

A study shows that a lot of emails are opened on a mobile device. 23% of readers who open an email on a mobile device open it again later. Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers, and according to Direct Marketing Association, email has a return on investment of around 4,300%.

According to Marketing Week, a majority of consumers give incorrect information when they submit their personal details online, and a further 10% of emails addresses are invalid. Email addresses that are old or incorrect can be identified using a tool that will remove them before your next campaign. You can use real-time email address verification to prevent fake accounts from creating more hard bounces.

The latitude and longitude of a point on the earth can be described. Why would you use geographic coordinates instead of street addresses? There are a number of reasons.

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