What Is Email Copywriting?
How to Get Your Email Readers' Attention
You can either learn email copywriting or hire a writer. You need to know the basics so you can recognize good and bad examples. You should show your audience your feelings for them.
You can form a relationship with your subscribers by showing that you understand their situation and empathise with it. Focus on what your readers want from you. Are they interested in coupons?
Give them $5 off their next purchase. Do they want to know more? Direct them to your latest post.
The Story Angle in Email Marketing
The body content and the overall content are used to form a promise. The subject line is taken from the summary of the body copy, which means they are going to be in alignment. If you can maintain alignment between the subject line, the body copy, and the CTA, you can try new things and stray from the promise subject line.
The stories seem to be more popular than other types of content. The stories are the best against email content. The same should be true of your inbound relationships.
You should be taking your subscribers on a journey that connects in some way to the others. Each piece should be relevant to the journey. In a relationship, the decisions you make can either build or erode trust.
Emails can either build trust or erode it in an inbound marketing relationship. The story angle is especially powerful when a consistent personality is driving the brand, as it becomes an ongoing story, where you learn more about the person speaking to you each week, rather than a loose collection of tales. If you are sending them to a resource that you want them to read, you should make the email short and to the point.
To write body copy that works for you, you need to identify a good example that you can use as a template. People don't like doing cold email follow up. People who are willing to go through with cold email are often unwilling to follow up as much as they need to.
Direct Response Copywriting
Direct mail copywriters are hired to persuade a prospective customer to open an email and make a purchase. Direct response marketing is a marketing strategy where a customer is presented with sales material and persuaded to make a purchase, usually by providing information. It can take weeks before the first sales trickle in and weeks more before a company knows if the campaign was a success or not.
A direct response writer is focused on writing persuasive copy. Direct response copywriting is different from journalists and creative writers in that it is not a common breed. There are many ways to make a living writing.
Actionable Email Campaigns
An email campaign that comes with actionable language can be an effective one. It can help you reach all the goals you visualized when you created your marketing plan. Whether you need to lead your prospects to an optimal landing page or want them to stay and checkout, using verbs that are directly connected to your body copy is the way to go.
Sending the right email to the prospect that needs to see it at the right time is the key to unlocking your full potential, boosting your conversion, and, in the end, your bottom line. Heavy personalization is the only way to do this. The CTA can help build trust between the prospects and your brand.