What Is Email Cadence?

Author

Author: Richelle
Published: 12 Dec 2021

Finding the Ideal Email Cavence

The effectiveness of the email campaign can be a factor in its success. If you can get the right emails to the right customers at the right time, you can get a lot of mileage out of your email marketing efforts. Finding your ideal email cadence might not be possible with your first series of automated emails. There are certain actions you can take to find the one that works best for your business.

A Simple and Efficient Email Marketing Tool for Online Courses

If you are trying to improve the effectiveness of your emails and you are confident about the content and deliverability of your emails, you might want to check out the frequencies of your emails. Your customers have the same time constraints as you do when you don't take meetings after a certain time of the day or don't entertain sales calls. There is no single time that works for everyone.

You need to find an email cadence that works for your business. If you want to convert trial users to paid users of your app, it would beneficial to send them an email every day about how to use the app, benefits and something valuable they can take away. Email marketing for another business might not work if they are not active during the weekend or on Sunday.

If you haven't been convinced after a few emails, it's probably best to not send another email until next month. Individual customers might be more likely to check their inbox during the weekend or just after work. If your customers are impulsive, it might be a good idea to send frequent emails.

You may change your frequencies based on what is happening in the world. If you are launching an online course, you can increase the number of emails to 2 per day for the last few days. If you know there is an important event happening, you might want to reduce the frequencies for a few days.

You can choose to give more weightage to one metric or the others. If you want to reduce Churn from your list, you should keep the number of people who are un-subscribing as the key metric. Email marketing is influenced by a number of factors.

What Does Email Cadence Mean?

What does that mean? Taking into account the number of emails sent, the content of those emails, how they are spacing, and the audience who is receiving the email is what it means. It's not routine that makes your email campaign successful. The benefit of email cadence is the strategy and value.

Automated Email Marketing

People are less likely to remember you. Hard bounces and possible spam traps will be caused by some of the email addresses that no longer are valid. It seems like it would be more convenient to send an email every day.

It also includes the types of emails you send in relation to where a subscriber is in the customer journey and how you can send the right emails at the right time. When a subscriber reads a post on a certain topic, you can send them a follow-up email at the right time. Automation allows you to let the subscriber dictate the best time to send an email.

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